Project description & challenge
Client: Global food group
Location: Stendal
Year Completed: 2014
Value: $250,000
The customer (international lifestyle market leader with a focus on healthy and sustainable products) was looking for a way to expand its product range to include trendy ready-to-drink beverages. The drinks were to be developed on both a milk and water basis and meet the increasing demands of health-conscious consumers. At the same time, the focus was on sustainable and visually appealing packaging that reflected the brand message of a modern and environmentally friendly company.
Solution:
As a leading partner in the production of ready-to-drink products, we relied on our many years of experience and state-of-the-art technologies to develop a unique beverage line. Working closely with the customer, we produced stylish ready-to-drink beverages that are both tasty and visually appealing. Our expertise enabled us to create a wide range of products based on milk and water – including refreshing shakes and functional wellness drinks.
Thanks to our state-of-the-art production facilities, we have made it possible to fill the drinks in attractive and recyclable PET bottles that make the customer’s brand instantly recognizable thanks to their high-quality design. Our bottles are lightweight and portable, making them perfect for the target group’s mobile lifestyle. We also actively support the customer’s environmental strategy by using sustainable packaging solutions.
Results:
The customer’s market entry was successful. The drinks immediately appealed to consumers and set new trends in the ready-to-drink segment. The stylish PET bottles attracted attention and contributed significantly to the company’s positive image. In addition, the customer was able to benefit from our efficient and cost-effective production, which enabled them to bring their products to market quickly and without compromising on quality.
Why work with us?
Our extensive experience and broad range of technologies in ready-to-drink production enable us to develop customized products that meet both the high demands of consumers and the strategic goals of our customers. We offer 360-degree support – from the idea to the market launch – and focus on sustainable solutions and innovative packaging concepts.
Successful collaboration:
As in the case of the lifestyle market leader, our expertise in the product development and production of ready-to-drink beverages shows that we are the ideal partner to turn your product vision into reality. Rely on our expertise and benefit from our knowledge to take your beverage branding and market presence to the next level.
Get started with us!
Whether you want to develop a new milk-based or water-based product, we can offer you a tailor-made solution. Let us work together to realize your vision and make your brand a success.
Visit our website at Elb-Milch Ready-to-Drink and discover how we can realize your project!


